Peugeot dumped by Australian importer but Stellantis insists it will stay

Distributor Inchcape is ending its Peugeot partnership after the brand managed just 373 sales to May, but parent Stellantis says the French marque will continue in Australia through a transition of up to a year.

Rob Leigh

Rob Leigh

1 July 2026
Peugeot dumped by Australian importer but Stellantis insists it will stay - Image 1

Key takeaways

  • Inchcape drops Peugeot but Stellantis keeps the brand alive
  • Warranties, servicing and parts continue through the transition
  • Peugeot managed just 373 Australian sales to May

Explore the Peugeot range

Is Peugeot Finished In Australia?

Peugeot Australia's future is under a cloud after distributor Inchcape confirmed it will drop the French brand, one of the country's longest-running nameplates. Parent company Stellantis insists Peugeot will stay, with a transition period understood to run close to 12 months while a new importer is sorted.

Why Inchcape walked away from Peugeot

Inchcape and Stellantis have mutually agreed to end their distribution deal, with the final date still to be confirmed. The move follows Inchcape's axing of Citroen in November 2024, and fits a clear pattern. The distributor has been backing away from slow-selling French marques and pivoting to Chinese brands Deepal and Foton.

Peugeot 408 PHEV

Sales made the decision easy to defend. Peugeot Australia managed just 373 deliveries to the end of May 2026 and finished last year on 1,350 sales, down almost 29% on 2024. At its 2007 peak, the brand shifted 8,807 cars.

What it means for Peugeot owners in Australia

Existing owners are covered. Inchcape says it will keep selling remaining stock and honour warranties, servicing, genuine parts and recall work through the transition, with its 29 dealers still trading across every state.

The model range is less certain. Peugeot currently sells the 3008 and 5008 SUVs, the smaller 2008, the 308 hatch, the 408, plus Partner, Expert and Boxer vans. A facelifted 308 was due in the first half of 2026 but never arrived, and it is now unclear whether fresh stock lands at all.

Peugeot Australia badge

Where Peugeot Australia goes next

Stellantis has stopped short of naming a replacement importer, saying only that the brand has "a strong future in Australia." One likely outcome is that Peugeot is folded into the factory-backed Stellantis Australia operation that already runs Jeep, Fiat and Alfa Romeo.

Why the vans will likely outlast the rest of the range

Peugeot Expert

If Stellantis takes Peugeot in-house, expect the lineup to shrink to its highest-volume slots. The Partner and Expert vans already drive the bulk of sales, with the Partner alone accounting for more than 40% of the brand's volume this year, and they suit fleet channels Stellantis can service cheaply. The slow-moving 308 and 408 passenger cars are the obvious cuts, and the twice-delayed 308 facelift is now unlikely to reach local showrooms at all. A brand doing 373 sales in five months cannot carry eight model lines, so buyers should expect a hard prune whoever ends up holding the keys.

For now, Peugeot's Australian story runs on a 12-month clock and a parent company with plenty of other brands demanding attention. Anyone eyeing a 3008 or 5008 today should ask hard questions about parts supply and resale before signing.

Frequently asked questions

Is Peugeot leaving Australia?

No. Inchcape is dropping the brand, but Stellantis says Peugeot will stay, with a new distribution arrangement to be confirmed over a transition period of roughly 12 months.

Will Peugeot warranties and servicing continue in Australia?

Yes. Inchcape says it will honour warranties, servicing, genuine parts and recall campaigns through the transition, with its 29 dealers still operating across every state.

How many Peugeots are sold in Australia?

Peugeot delivered 1,350 vehicles in 2025, down almost 29% year on year, and just 373 to the end of May 2026, well short of its 8,807-car peak in 2007.

Rob Leigh

Rob Leigh

Co-founder & Director

Rob Leigh is Co-founder and Director of The Beep based in Melbourne, Australia. He has 15+ years inside a major automotive OEM, specialising in product planning, pricing and vehicle strategy.

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