Rob is based in Melbourne and spent more than 15 years inside a major automotive OEM, working across product planning, pricing strategy and vehicle specifications for the Australian market. He leads editorial direction at The Beep, drawing on the kind of insider perspective most buyers never see: how cars actually get priced, why some variants are worth the spend and others aren't, and what's really driving the new car market month to month.
About Us
The Beep is Australia's independent new car research platform. We cover the Australian new car market with driveaway pricing, independent reviews and market analysis designed for Australian buyers.
Today, The Beep reaches millions of Australians each month through automotive news, reviews, pricing insights and real-world market coverage.
350+
Vehicle Models
Daily automotive news & reviews
4M+
Monthly Content Views
Independent & Australian owned
Meet the Team
Shane brings more than 35 years of automotive industry experience across OEM, leasing and fleet management. He has worked across vehicle strategy, sales and operations from every side of the business. That perspective shapes The Beep's consumer-first approach: cutting through the marketing layer, the dealer mark-up and the spec sheet noise to focus on what actually matters when you're buying a car.
What We Cover
Our Coverage Includes
- New car reviews
- Automotive news and launches
- Vehicle comparisons
- Driveaway pricing & market insights
- Ownership & buying advice
- National offers & promotions
The Beep covers the Australian new car market end to end: independent reviews, automotive news, vehicle comparisons, driveaway pricing and the market analysis that helps Australians understand where the industry is heading.
From EVs and hybrids to family SUVs, utes and performance cars, we cover every part of the market with the same consumer-first lens. National dealer offers and ownership advice sit alongside our editorial coverage to make researching, comparing and buying a new car simpler.
Our Editorial Approach
Reviews and analysis at The Beep focus on what matters when you're spending real money on a car: value, practicality, technology, efficiency and how a vehicle actually performs day to day.
Commercial partnerships and sponsored content are always clearly disclosed. The Beep works with automotive brands and advertisers, but commercial relationships do not influence our editorial opinions or reviews.
Independent & Australian Owned
The Beep is proudly independent and Australian owned.
No manufacturer owns us.No dealer group owns us.No classifieds marketplace owns us.
Contact Us
Have a news tip, story idea or partnership opportunity?
General enquiries: [email protected]
The Beep works with automotive brands, dealers, agencies and industry partners across editorial, advertising and sponsored content opportunities.